Privacy Policy

Effective Date: Jan 18, 2026  |  Last Updated: May 30, 2026

This Privacy Policy describes how we collect, use, share, and protect information about you when you visit and use this website (the "Site"). By using the Site, you agree to the collection and use of information in accordance with this policy.

1. About Us

This website is owned and operated from Austin, Texas, United States. We provide educational content for students and professionals seeking a career in finance. For privacy-related inquiries, please contact us through email at info@streetwise-finance.com.

2. Information We Collect

a) Information You Provide Directly:

·         Email address — when you subscribe to our newsletter or sign up for updates

b) Information Collected Automatically:

When you visit our Site, certain information is collected automatically through cookies and similar tracking technologies, including:

·         IP address and approximate geographic location

·         Browser type, version, and language settings

·         Device type and operating system

·         Pages visited, time spent on pages, and navigation paths

·         Referring URLs and exit pages

·         Cookie identifiers and advertising IDs

3. Legal Basis for Processing (GDPR / UK GDPR)

For users in the European Economic Area (EEA) or United Kingdom, we rely on the following legal bases for processing personal data:

·         Consent — for placing analytics and advertising cookies, and for sending marketing emails

·         Legitimate interests — for website security, fraud prevention, and basic analytics where consent is not required

·         Contract performance — for delivering newsletter content you have subscribed to

·         Legal obligation — where processing is required by applicable law

You may withdraw consent at any time without affecting the lawfulness of prior processing.

4. How We Use Your Information

We use the information we collect to:

·         Send you newsletters and educational content you have subscribed to

·         Analyze and improve Site performance and user experience

·         Display relevant advertisements through Google AdSense

·         Honor opt-out signals and consent preferences (see Sections 5 and 9)

·         Comply with applicable legal obligations

·         Detect and prevent fraud or misuse of the Site

5. Cookies, Consent, and Tracking Technologies

Our Site uses cookies and similar technologies. These include:

·         Essential / strictly necessary cookies: required for the Site to function and cannot be disabled

·         Analytics cookies: help us understand how visitors interact with our Site (e.g., Google Analytics)

·         Advertising / targeting cookies: used to serve relevant ads through Google AdSense and its partners, based on your interests and browsing behavior

We obtain your consent before placing non-essential cookies. You can manage, update, or withdraw your consent at any time via the cookie settings banner on our Site. Withdrawing consent will not affect the lawfulness of any processing that occurred before withdrawal.

We implement Google Consent Mode v2, which ensures that Google's advertising tags respect your consent choices. If you decline advertising cookies, ad personalization and conversion measurement are disabled. We also honor Global Privacy Control (GPC) browser signals as required under applicable U.S. state privacy laws, including the Texas Data Privacy and Security Act (TDPSA).

For users in the EEA, UK, and Switzerland, we use a Google-certified Consent Management Platform (CMP) that complies with IAB Transparency and Consent Framework (TCF) v2.2 or higher, as required by Google AdSense.

6. Google AdSense and Third-Party Advertising

We use Google AdSense to display advertisements on our Site. Third-party vendors, including Google, use cookies to serve ads based on your prior visits to this website and other websites. Google's use of advertising cookies enables it and its partners to serve ads to you based on your visits to our Site and other sites on the Internet.

You may opt out of personalized advertising by visiting Google's Ads Settings at https://www.google.com/settings/ads, or by using the cookie consent banner on our Site. For more information about how Google uses data when you use our Site, visit https://policies.google.com/technologies/partner-sites.

7. Email Newsletter

If you subscribe to our newsletter, we will use your email address to send you educational content and updates. You may unsubscribe at any time by clicking the "unsubscribe" link in any email we send, or by contacting us directly. We will not sell or rent your email address to third parties.

8. Sharing Your Information

We do not sell your personal information. We may share your information with:

·         Service providers who assist us in operating the Site (e.g., email marketing platforms, analytics providers), subject to confidentiality and data processing obligations

·         Google and advertising partners for the purpose of serving and personalizing ads (as described in Section 6)

·         Law enforcement or government authorities when required by law or to protect our legal rights

9. U.S. State Privacy Rights

Depending on your state of residence, you may have certain rights regarding your personal data. These include rights available under:

·         Texas Data Privacy and Security Act (TDPSA) — effective July 1, 2024, with universal opt-out provisions effective January 1, 2025

·         California Consumer Privacy Act / CPRA (CCPA)

·         Other applicable U.S. state privacy laws

These rights may include the right to: know and access personal data collected about you; correct inaccurate data; request deletion; obtain a portable copy of your data; opt out of the sale of personal data; opt out of targeted advertising and certain profiling; and not be discriminated against for exercising these rights.

We honor Global Privacy Control (GPC) signals as a valid opt-out of the sale of personal data and targeted advertising. To submit a rights request, please contact us through email info@streetwise-finance.com.

10. GDPR Rights (EEA, UK, and Switzerland)

If you are located in the EEA, UK, or Switzerland, you have the following rights under applicable data protection law:

·         Right of access: request a copy of the personal data we hold about you

·         Right to rectification: request correction of inaccurate data

·         Right to erasure: request deletion of your personal data where no legitimate reason remains for continued processing

·         Right to restrict processing: request that we limit processing in certain circumstances

·         Right to data portability: receive your data in a structured, machine-readable format

·         Right to object: object to processing based on legitimate interests or for direct marketing

·         Right to withdraw consent: withdraw consent at any time without affecting the lawfulness of prior processing

·         Right to lodge a complaint: you have the right to contact your local data protection authority

11. Data Retention

We retain your email address for as long as you remain subscribed to our newsletter. Analytics data is retained for up to 14 months (Google Analytics 4 default). Advertising data is retained in accordance with Google's data retention policies. We retain other data for as long as necessary to fulfill the purposes in this policy or as required by law.

12. Children's Privacy

Our Site is not directed to children under the age of 13. We do not knowingly collect personal information from children under 13. If you believe we have inadvertently collected such information, please contact us and we will promptly delete it in accordance with applicable law, including COPPA.

13. Data Security

We implement reasonable technical and organizational measures to protect your information from unauthorized access, disclosure, alteration, or destruction. However, no method of internet transmission or electronic storage is 100% secure.

14. Third-Party Links

Our Site may contain links to third-party websites. We are not responsible for the privacy practices or content of those sites and encourage you to review their privacy policies independently.

15. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of material changes by posting the updated policy on this page with a revised effective date. Your continued use of the Site after changes constitutes acceptance of the updated policy.

16. Contact Us

For questions about this Privacy Policy, our data practices, or to submit a privacy rights request, please contact us through email at info@streetwise-finance.com.